New research from Caribou Data provides a unique perspective into the digital lives of micro-entrepreneurs in Kenya, quantifying how they use digital platforms to enable their business.
The Kenyan government can and should capitalize on the country’s unique digital financial infrastructure and provide direct cash transfers to help people weather the COVID-19 crisis, writes BFA’s CEO Amolo Ng’weno writes. The cash transfers, she writes, could immediately reach 83% of all adults through existing mobile money accounts. Already, the Kenyan government has digitized
This research explores how digital financial services are used in Kenya, providing valuable insights for product managers, FinTech entrepreneurs, policymakers, and DFS practitioners.
The report is based on a representative sample of 1,000 Kenyans with data-enabled mobile phones—“Digital Kenyans”—gathered between September and November 2017 by Caribou Data.