In this post we highlight factors that might influence how conversational interfaces (CIs) are viewed, used, and interacted with across emerging markets in the future.
Conversational interfaces (CIs) are currently being deployed to help extend access to financial education and services across emerging markets with strong results. In one pilot in Tanzania, CGAP found that farmers who used Arifu’s interactive learning platform saved at rates five times that of farmers who did not use the platform. Although these findings are preliminary, they suggest these tools have a significant potential to change behavior.
As mentioned in the primer, using CIs to interact with customers through freeform African languages can be challenging given the limited amount of localized digital content to source.
Though functionally similar, it’s important to understand how SMS and messaging applications differ prior to engagement.