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Posts tagged with micro-entrepreneurs

MSMEs Are the Backbone of Developing Economies: New Research Shows How Digital Platforms Can Boost Their Impact

Annabel Schiff

The world’s working-age population is growing – and nowhere more rapidly than in sub-Saharan Africa. To keep pace with this growing population, 600 million new jobs must be created globally over the next 15 years. That’s a tall order, but micro, small and medium-sized enterprises (MSMEs) are making this goal achievable. MSMEs are the backbone of most economies worldwide, and they play a key role in developing countries, according to the United Nations.

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Micro-entrepreneurs in a Platform Era

Abi Birrell

We talked to 27 micro-entrepreneurs in Kenya about how they use platforms (from social media sites to e-commerce marketplaces and online freelancing websites) in their day-to-day business. The platform practices these conversations revealed include: the prevalence of social media use, the intermingling of online and offline worlds, the adjustments made to tweak online credibility, and the unique approaches to upskilling. Platform product designers should

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Micro-entrepreneurs in a Platform Era

Annabel Schiff

For more detailed insights, visit: https://mse.financedigitalafrica.org/

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Micro-entrepreneurs in a Platform Era

Annabel Schiff

Micro-entrepreneurs in Kenya adapt platforms to fit their business needs, revealing opportunities and challenges for their financial and economic inclusion.

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