This research explores how digital financial services are used in Kenya, providing valuable insights for product managers, FinTech entrepreneurs, policymakers, and DFS practitioners.
The report is based on a representative sample of 1,000 Kenyans with data-enabled mobile phones—“Digital Kenyans”—gathered between September and November 2017 by Caribou Data.
In this post we highlight factors that might influence how conversational interfaces (CIs) are viewed, used, and interacted with across emerging markets in the future.