Mobile money enabled cash assistance: User journeys in Burundi


How can humanitarian organisations and mobile money providers optimise their cash programming, enhance the user experience, and unlock the wide-ranging benefits of digital and financial inclusion?

GSMA provides an answer using findings from a study of beneficiaries of a mobile money-enabled cash and voucher assistance programme in Burundi.

The report provide insights into key recipient characteristics, the main “touchpoints” along the user journey, and the factors that enhance and/or frustrate the user experience.

Read more here