Annabel, alongside Jessica, leads FIDA’s overall strategy, as well as engaging in partner management and research. Annabel previously worked as a Senior Manager for Digital Financial Services at MicroSave, based in Nairobi, Kenya. There her work revolved around The Helix Institute of Digital Finance, which provides world-class, operational-level training and cutting-edge research for digital finance providers. During her time at MicroSave Annabel worked across Africa and Asia advising, training, and consulting various digital finance operations. Prior to MicroSave, Annabel’s background was in Marketing and Branding. Annabel has a Master’s in Development Studies from SOAS.