The needs of the digital generation, and in particular of the gig and digital economy workers, are unique, and few products in the market are currently designed to meet the needs of this customer segment, writes BFA’s Shiro Njoroge.
This segment, she adds, is poised to be core drivers for inclusive economic recovery in emerging markets (as demonstrated in Wuhan), and there is a significant opportunity for the development of products and services that can better improve their financial health and create a much-needed safety net for them.
In this blog, Njoroge shares a summary of a recent webinar on Fintech Innovations for the Digital Generation and how Catalyst Fund companies are leading the way in developing products and services for this generation.
