What it takes to develop and manage a digitally-enabled field force

MercyCorps AFA

Read Mercy Corps’ learnings and insights on how to develop and manage a successful digitally-enabled agricultural field force, an approach that was key to the success of the organization’s six-year AgriFin Accelerate (AFA) program.

Through the AFA program, Mercy Corps and partners developed digital platforms to enable smallholder farmers to easily access a bundle of services including financial services, inputs, markets, new services, and learning. 

To drive uptake and usage of the platforms in various countries, the program blended digital products with human touchpoints. 

Mercy Corps argues that organizations working closely with smallholder farmers need to adopt this approach as the current ongoing pandemic has severed direct access to farmers and amplified the need for agent touchpoints and digital tools. 

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