Webinar: How do Kenyan micro-entrepreneurs use digital platforms for their business?


We know that many people use Facebook and WhatsApp as tools for managing their business, but what does that look like in practice? Which platforms are the most popular? Do different types of businesses use these tools differently?

Caribou Data explores these questions and more as part of its research for FiDA and Mastercard Foundation. Through representative panels of anonymous users, we construct comprehensive, 360-degree pictures of consumers' digital activity and behaviors, with insights across apps, platforms, networks, and financial transactions.

Join us on 22 October for a webinar presenting findings from our research into how micro-entrepreneurs in Kenya use digital platforms for their business.

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